In 1979 Hiden Floral Design opened it's doors of its unique flower boutique in Florence and the Hiden ethos was born. Offering wedding flowers and an event design service favoured by Florentine designers Patricia Pepe, Ermenegildo Zegna, Cavalli and Ferragamo Hiden quickly gained a reputation of unparalleled attention to detail and service with an avant garde character of pushing floral design to an exciting a new level. In 2009 , Marco Arrichiello expanded Hiden Floral Design business to London, with great success. As well as designing wedding and event flowers for clients in venues including The Ritz, The Landmark Hotel, The Dorchester Hotel and The Grosvenor Hotel Marco again collaborated with designers Cavalli and Ferragamo. Other exciting projects included launches of products for Michael Kors, Estee Lauder, Aveda, and Givenchy . In 2016 Hiden Floral Design opened a new venture in Oakham, Rutland, focusing on offering bespoke wedding flowers, corporate flowers, flowers for private celebration always with a result of timeless elegance, exquisitely crafted, and perfectly coordinated.